Friday, May 4, 2012

Fly Or Die: Draw Something

Screen shot 2012-05-03 at 1.27.39 PMDraw Something has been a hot topic of late. About a month ago, OMGPOP, the company behind the hit game, was acquired by Zynga as the web gaming company attempts the migration over to mobile. The $180 million deal took Zynga's daily user traffic up 25 percent, and even though Draw Something has been bleeding users, the motivation behind the acquisition circles back to Zynga's transition to mobile. They bought talent, instead of trying to mimic it. That, dear readers, is a Fly. But what about the game itself?

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